The Crafty Culture Scaling demand while improving return.
The Crafty Culture’s Google Ads snapshots show conversions rising from 28 in November to 208.02 at the January peak. By February, actual ROAS reached 222.61%.
208.02January conversions
222.61%February actual ROAS
$10.1KJanuary conversion value
$4KFebruary ad spend
The work behind the result.
Tracked conversions, conversion value, cost and return through four monthly campaign snapshots.
Scaled campaign activity into December and January as conversion volume increased.
Reduced spend to $4K in February while the reported return improved.
Inside the campaign.
Performance reports from the account.
Google Ads · November 2025 · Open full size ↗View 3 more campaign screenshots
November 2025–February 2026. Metrics transcribed from the embedded screenshots, which take precedence over inconsistent summary text in the deck. February shows 171.98 conversions and 222.61% actual ROAS. Dollar currency is not specified.
