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Legal services · Google Ads

MSD Solicitors
Reaching people seeking legal and visa advice.

MSD Solicitors connected people searching for immigration and visa advice with relevant service pages. Search campaigns, ad testing and clear enquiry journeys supported measurable demand.

45.4KTracked conversions
125KAd clicks
£33.4KReported spend
£0.74Cost per tracked conversion

The work behind the result.

  • Researched relevant high-intent keywords and negative keywords.
  • Combined Search and Smart campaigns to reach potential enquirers.
  • Tested ad messaging and improved landing-page clarity and calls to action.

Inside the campaign.

Performance reports from the account.

MSD Solicitors — Google Ads performance screenshot
Google Ads performance screenshot · Open full size ↗

First quarter 2021–third quarter 2024, as displayed. Platform conversion actions are not the same as qualified enquiries or signed legal cases.